In CSR process, We believe that if an organization could recognize social, environmental and political issues, it may easily handle the social problems in all aspects.
The goal is to identify political, social and environmental crisis, stakeholder's condition and communication management, also consider their expectations in order to caught stakeholders trust.
In CSR thrust, the main goal is the adaptation of organizations behavior to stakeholder's expectations.
Therefore, organizations that use CSR strategies need to ensure that their stakeholders comply with their values.
The role of public relations will be very important in reassuring audiences, stakeholders and society. Of course, each of the processes identifying the challenges or risks of public relations has been defined.
Strong public relations can provide a responsible corporate approach to the organization's or firm's audience.
Finally, while public relations are paying attention to their activities and goals, also should pay attention to consumers, investors, employees and the community in which they are active and evaluate their social responsibility. The set of this move will lead to the emergence of a new business space and transform it from the traditional business environment into a responsible business.